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Mitchashvim
Mitchashvim is an association headed by inspiring women, which works for the advancement of disadvantaged populations to create equal opportunities. Its main purpose is to provide computers to the indigent, elderly and disadvantaged communities in the periphery. In addition to their important work, they also advocate recycling resources, working with the disabled and creating a greener world. The work on their branding was challenging and significant. They wanted to present themselves as a high-tech company and not as an association, to say goodbye to the sweetness and move to a clean, smart, technological and simple style. I designed branding for them that included a logo and a variety of print and digital products. The logo consists of the first letter in three languages which creates a kind of computer screen. Memorable, modern, sharp. Designs like this remind me why I am in this profession. The ability to convey significant ideas visually.